About Us
Company Overview
Elite was founded after Proulx sought a more consistent way to sharpen his son’s hockey skates, leading him to develop a computerized sharpening system capable of preserving blade geometry with extreme precision. That innovation became the foundation of Elite’s integrated blade performance ecosystem, including the E-S4 automated skate sharpener and the E-P3 profiler.
Today, Elite serves a dual client base: professional hockey organizations and retail pro shops. Its technology is used by over 135 professional teams and numerous retail partners across North America. The company is also an official supplier to the Professional Women’s Hockey League (PWHL) and works closely with the Society of Professional Hockey Equipment Managers (PHEMA), reinforcing its reputation within the professional equipment management community.
With continued innovation and growing adoption at the highest levels of hockey, Elite has expanded internationally, including partnerships with the Finnish Ice Hockey Association and a developing presence in the European market.
Elite Blade Performance
ELITE Blade Performance is a Canadian manufacturer of high-precision skate blade profilers and computer-controlled, fully automated skate blade sharpeners. Elite supplies blade performance technology to hundreds of NHL, AHL, NCAA, CHL teams, and hockey retailers.
Our mission is simple: to maximize skating performance by delivering the most consistent, advanced, and reliable profiling and sharpening technology in the world.
Canadian Roots
At Elite, we design and manufacture our profilers and sharpeners right here in Quebec, in the small town of Beloeil, just south of Montreal. We’re a small Canadian business with deep hockey roots — everything is home grown and fully home tested in our own Beloeil pro shop before reaching team equipment rooms and pro shops.
Elite today has grown into a trusted partner for over 150 professional teams, national team programs, and more than 100 retailers across North America.
Global Reach
In 2024, Elite officially opened for business in Europe. We are proud to be official suppliers to the Finnish Ice Hockey Association.
Elite is also proud to be an official supplier to the PWHL and the Society of Professional Hockey Equipment Managers, and our machines are used by CCM Hockey and True Hockey as well.
From pro equipment rooms to retail pro shops, our machines are redefining blade care with pro-level precision and ease of use. Elite is changing the game.
Our Pro Shop
Elite continues to run a thriving pro shop in Beloeil, Quebec, serving hundreds of clients from the Montreal region and beyond. As well, Elite regularly receives blades by courier from NHL players and other players and teams playing across North America — players who won’t compromise on the performance of their blades.
Our Team
Brian Baxter
Owner and Chief Executive Officer
Louis-Philippe Menard
Director of Engineering and R&D
Benoit Desjardins
Chief Financial Officer
J.P. O‘Connor
Director of Pro Sales
Andrew Kaneb
Director of Retail Partnerships
Al Moon
Director of Customer Service
Simon Morris
Manager of Western Sales and Service
Raimo Manninen
Guillaume Dumont
Customer Service and Training Manager
Kelly Hawke Baxter
Director of Marketing
Louis Lafontaine
Head of Production
Simon Fontaine
Production Supervisor and Inventory Manager
Louis Faucher
Engineering, R&D
Marc Trottier
Mechanical Assembly
Mathieu Vachon
Manager, Beloeil Pro Shop
Jonathan Vachon
Beloeil Pro Shop