Team talk
Focusing on the MENA region, Coca-Cola’s partnered with Genius Sports and EssenceMediacom to target millions of football fans across Facebook and Instagram using our FANHub.
Coca-Cola’s brief:
- Dominate the 2022 FIFA World Cup social media conversation
- Stay top-of-mind with hyper-relevant content in four languages
- Drive purchase intent and ad recall by targeting fans before, during and after games
Tactics
Genius Sports worked with Coca-Cola and its agency partners to design and automate data-driven creative in four sizes and formats. Using 28 pre, live and post-game triggers, such as live match scores and kick-off countdowns, each creative auto-updated with dynamic sports messaging to engage fans.
Meanwhile, thanks to an API integration with Meta, our live World Cup data feeds enabled Coca-Cola to trigger over 3,000 ads at precise moments, such as after a goal and at half-time. Each ad was served in the local language across territories.
Unlike many other brands competing for share of voice, Coca-Cola continuously won fan attention at key times thanks to its contextual and sports data-driven campaign approach.
Final result
dynamic video ads created
sports fans reached in MENA
